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Demand for digital talent reaches new heights, Propel survey finds


By The Drum Team | Editorial

March 30, 2012 | 3 min read

Demand for talent in the digital industry has exploded in recent years, according to the latest digital salary insights report from Propel London.

The 2012 report – which will exclusively launch with the next issue of The Drum – found that demand for digital talent has nearly doubled since 2009.

Specialist digital recruitment company Propel London analysed salary data from over 5,000 new jobs registered with them in the period between 2009 and 2011. As well as an increase in available vacancies they found that average salaries in the digital industry have increased year on year – particular at senior levels.

Senior client-side online marketing jobs have seen sustained and considerable increases in average salaries: £75,000 in 2011 compared with £56,000 in 2009.

The demand for mobile talent is the fastest growing in the digital industry, and the range of salaries offered in the mobile space has rapidly expanded. Demand for social media talent has also significantly increased as it becomes part of the mainstream marketing mix.

The report also states that the digital talent market has diversified as new technologies and associated skills have emerged and been commercialised.

Melina Jacovou, CEO of Propel London, said: “the changes that we see in digital job salaries – the increased demand for senior, experienced talent especially – indicate the continued commercial success and ambition of the industry as a whole. We’re really excited by our findings.”

“The digital talent market is consistently hungry for talent. Our research into digital salaries over the years has shown that employers are willing to pay a premium for experienced digital professionals.”

“What’s key in the industry is to see that commitment at junior levels too. Investment in entry-level staff equates to investment in the future health of the digital industry.”

> Search for the latest online marketing and digital jobs on The Drum Jobs site

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