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Cipr Public Relations Drum News

CIPR unveils The CIPR Excellence Awards 2012 shortlist


By The Drum Team | Editorial

March 30, 2012 | 11 min read

The shortlist for The CIPR Excellence Awards 2012 has been revealed, with agencies such as Man Bites Dog, Umpf and Weber Shandwick Scotland receiving multiple nominations.

One-to-one interviews with the judging panel will now take place, before the finalists are announced on 28 May.

Jane Wilson, CEO of the CIPR, said: “To make the CIPR Excellence Awards shortlist is a statement of achievement for any individual or organisation. The sheer number of high quality entries received this year, especially when things are still pretty tough out there economically, is testament to a thriving industry. There really is no greater recognition of professionalism, creativity and hard work than to reach the final stages of the Excellence Awards.”

The full shortlist is below:


1. Corporate and Business Communications

• ArcelorMittal

ArcelorMittal Orbit

• Diffusion

Diffusion's 'Wake Up To Sunrise' campaign for ICM Registry

• G4S

Working Prisons: Working People

• Kaizo

Gemalto Mobile NFC Hits the Streets

• Man Bites Dog

The Cost Boomerang

• MC2

The Launch of The North West Fund

2. Financial and Investor Relations

• John Lewis Partnership and MRM

Launching the John Lewis Partnership Bond

• MHP Communications

JD Sports Fashion Acquisition of Blacks Leisure

• Santander UK

Breakthrough - Boosting British Businesses

• The Co-operative Insurance

A Smart Solution for Young Drivers

3. Internal Communications

• Balfour Beatty Major Civil Engineering

Zero Harm

• BT Operate

Communicating our Operate2014 strategy

• Chelsea and Westminster Hospital NHS Foundation Trust

" I've had mine. Have you had yours?" - staff flu vaccination campaign

• Lloyds Banking Group

Personal Bests - A ground breaking Employee Engagement initiative

• Midlands Co-operative Society

Mission Firefly


IT Security Code of Conduct Campaign

4. Consumer Relations

• 3 Monkeys Communications

Savlon Adventure in Play

• Kaizo

The Truvia® Voyage of Discovery – Turning over a sweet new leaf in the UK

• Kärcher

Kärcher Cleans Britain

• Ketchum Pleon with Procter & Gamble, Olay Professional Range

The Beauty of Proof

• McDonald's

Happy Meal Books

• Umpf

The GE Royal Fridge

5. Best Sporting Campaign - new

• Bupa and Synergy Sponsorship

Leveraging Sponsorship of the Bupa Great Run Series

• Hill+Knowlton Strategies and IMG

Holiday Inn Masterclasses: Train with Olympians

• IMG Consulting

British Airways 'They Will Fly'

• iris PR

The FA WSL - Call The Shots

• Lloyds TSB / Four Communications Group

London 2012 Olympic Torch Relay Nomination Campaign

• Third City

Running on Empty

6. Public Sector

• Dacorum Borough Council

Peace of mind at Christmas

• Lancashire County Council

A Whole New World at Your Library

• NHS Blood and Transplant

National Blood Week

• Stockport Council

Right Thing, Right Bin

• Union for International Cancer Control and Tonic Life Communications

World Cancer Day 2012 - Together it is possible

• Working Word

People's Collection Wales: a nation telling its own story

7. Corporate Responsibility

• Blue Rubicon

O2 Think Big

• Gabrielle Shaw Communications

Project Ocean

• HB Communications

2007-2011 campaign by HB Communications for The Commission on Unclaimed Assets, a not for profit voluntary organisation led by Sir Ronald Cohen

• National Federation of Builders

Stay Safe, Stay Away

• salt PR

Lifebuoy: Global Handwashing Day

• The Co-operative

The Co-operative Enterprise Hub

8. Public Affairs

• Macmillan Cancer Support

Macmillan Cancer Support's 'Put the fair into welfare' campaign

• Macmillan Cancer Support Wales

Changing Cancer Care in Wales

• Maitland Political

Pro-MOTe campaign

• Orbit Communications

"Going for Gold with Scotland's First Commercial Gold Mine"

• Peter Carroll Associates


• The Royal British Legion

Campaign to get the military covenant enshrined in law

9. Not-For-Profit

• Clearsilver Marketing

The Haven - Capital Fundraising Appeal


Community Relations Week

• Proof Communication

GNSS vulnerabilities - ICT Knowledge Transfer Network conference

• Shelter

Evict Rogue Landlords

• Somerset Community Foundation and Community Foundation Network

Surviving Winter Appeal

• Unity

Rhythmix - #CowellMustPay

10. Healthcare

• Fishburn Hedges / Lloydspharmacy

Securing a voice for pharmacy in the new NHS

• National Pharmacy Association

Ask Your Pharmacist Campaign

• NHS Blood and Transplant

National Blood Week

• salt PR

Lifebuoy: Global Handwashing Day

• Spink

Psoriasis - Time for Change

• Virgo Consumer HEALTH

Launch of XLS - Medical Fat Binder

11. Integrated & Marcomms Campaigns


Ambition AXA Awards

• Blue Rubicon

The Halifax: Generation Rent

• Dacorum Borough Council

Peace of mind at Christmas

• NHS Blood and Transplant

National Blood Week

• Queen's University Belfast

The Higher Education Funding Campaign

• Weber Shandwick Scotland

And A Thread Runs Through It....

12. Best Use Of Media Relations

• Brands2Life

Love Economy

• Grayling

‘Spring Clean Your Meds’

• Natural History Museum, London

Sexual Nature

• Porter Novelli

Making Waves For The Royal Mint

• The Co-operative Insurance

A Smart Solution for Young Drivers

• Unity

Netmums, The Real Parenting Revolution

13. Best Use of Social Media

• Frank PR


• Hotwire

Achieving digital independence with the FT web app

• McCann Manchester with CrossCountry

Student Fees for Free


The Swift Brothers Facebook Launch

• Umpf

Tweet Pie - The World's Shortest Recipe Book

• Unity

Rhythmix - #CowellMustPay

14. Broadcast Campaign

• Ketchum Pleon with FedEx Express

FedEx delivers 'panda-monium' across the globe

• Lansons Communications

Felixstowe Port provides major boost for the UK economy

• Lansons Communications

Smashing Bertie to Save Our Savers

• Ogilvy Public Relations

“W” for Winner – It’s your word against ours!

• Switchover Help Scheme

12 Days of Help Scheme

• Weber Shandwick Scotland

Definitely Mabey

15. Global Public Relations

• Brands2Life

A Remarkable Launch: Nikon Big Hands

• Edelman UK

Captain Morgan - The Captain's Island

• Edelman UK

The Shell V-Power Network of Champions

• Fever

American Express Romm for Thought

• Frank PR

Making Call of Duty: Modern Warfare 3 the Biggest Entertainment Launch of All Time

• Slam PR

Sparking brand love for Zippo

16. Crisis Communications

• British Council

British Council bombing – our work continues

• Cubitt Consulting

Saviours - Ensuring Survival of a Pioneering Provider of Key Services for the Welfare of Thousands of Children

• Golden Goose PR

Workers sacked for being British

• Grayling

H1N1 in the food chain

• Nottingham City Council

One Nottingham Communicating Through The Disturbances 2011

• Unity

Rhythmix - #CowellMustPay

17. Best Automotive Campaign

• Focus PR

Rolls-Royce Motor Cars

• Genesis PR

PR drives business at Ford Retail

• Jaguar

Redefining Jaguar Cars


Taking the Czech-ered Flag: The 227 mph ŠKODA UK

• Shine Communications with Volkswagen Commercial Vehicles

Launching the Amarok

• The Co-operative Insurance

A Smart Solution for Young Drivers

18. Low Budget

• 90TEN

56 Dean Street

• British Heart Foundation (BHF)

BHF Shops fight for transparency

• Lothian and Borders Police

Made From Crime?

• Quay West Communications

Bike Theft: The Movie

• University of St Andrews

Royal Wedding Breakfast

• Willoughby Public Relations

Covering Up Shakespeare to Uncover The Truth


19. External Newspaper, Magazine or Publication

• Benenden Healthcare Society / Caspian Media

Benhealth magazine

• Mersey Care NHS Trust in-house team

Mersey Cares Annual Report 2010 to 2011: Ten Years of Mental Healthcare on Merseyside

• Sellafield, The Nuclear Decommissioning Authority and Nuclear Management Partners

The Sellafield Plan

• Tods Murray Solicitors


• whg / Word Association

whg 100 Book

• Writtle College

Arena Magazine

20. Internal Newspaper, Magazine or Publication

• Endsleigh Insurance Services

Endsleigh's Buzz

• Internal Communications

The Royal Bank of Scotland, 'We mean business' newsletter

• Leeds Metropolitan University

Building our Community

• Royal Mail

Engaging Royal Mail Managers

• The Soldier Team


• UKAR with Scarlettabbott

U Magazine

21. Website

• Chelsea and Westminster Hospital NHS Foundation Trust

Chelsea and Westminster Hospital Website Redesign

• Frank PR


• RAF Benevolent Fund

RAF Benevolent Fund website

• Stockport Council

• Surrey County Council

The Digital Press Office

• Unity

Pernod Absinthe - Think Work Play

22. Event

• Brands2Life

A Remarkable Launch: Nikon Big Hands

• Compassion in World Farming

One Way Ticket

• eBay

eBay Christmas Boutique

• Kaizo

The Truvia Voyage of Discovery - Turning Over A New Sweet Leaf in the UK


RSA's Arctic Challenge

• Unity

The Thousand Readers of Jacob De Zoet


23. Outstanding Young Communicator

• Philippa Rogan MCIPR

Clearsilver Marketing

• Philippa Martin

Davies Tanner

• Becki Willis

Four Communications Group

• Lisa Gutcher MCIPR


• Kate McGregor

Shine Communications

• Helena Bloomer

Slam PR

24. Best Freelance Practitioner

• Jane Hunt MCIPR

Catapult PR

• Hilary Berg MCIPR

Hilary Berg Consulting

• Rachel O'Reilly MCIPR

Rachel O'Reilly Communications


25. Outstanding Small Consultancy

• CubanEight

• Dynamo

• Jargon PR

• Judge & Howard

• Reverberate Public Relations

• The View

26. Outstanding In-House Public Relations Team

• Macmillan Cancer Care

• North East Derbyshire District Council

• Royal College of Nursing

• Santander UK

• The University of Nottingham

• Zurich

27. Outstanding Public Relations Consultancy

• Ketchum Pleon

• Man Bites Dog

• Nelson Bostock Group

• Proof Communication

• The Red Consultancy

• Unity

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