Chilli designs for new ice cream brand Huckleberry’s
Chilli UK has created the branding and packaging for new ice cream brand Huckleberry's.
The new brand has been manufactured by R&R Ice Cream UK and will be exclusively available in Waitrose stores.
Charlotte Hambling, senior marketing manager at R&R, said: "We wanted the brand to communicate indulgence and quality but also to have some character and personality.
"Chilli helped us create a brand that is inspired by the American ice cream parlour era with a vintage look as well. The brand will be positioned at the premium end of the market."
Huckleberry's launches nationwide this month.
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