Chilli designs for new ice cream brand Huckleberry’s

Author

By The Drum Team, Editorial

March 30, 2012 | 1 min read

Chilli UK has created the branding and packaging for new ice cream brand Huckleberry's.

The new brand has been manufactured by R&R Ice Cream UK and will be exclusively available in Waitrose stores.

Charlotte Hambling, senior marketing manager at R&R, said: "We wanted the brand to communicate indulgence and quality but also to have some character and personality.

"Chilli helped us create a brand that is inspired by the American ice cream parlour era with a vintage look as well. The brand will be positioned at the premium end of the market."

Huckleberry's launches nationwide this month.

Content created with:

CHILLI UK

Find out more

Trending

Industry insights

View all
Add your own content +