Chilli designs for new ice cream brand Huckleberry’s

By The Drum Team | Staff Writer

CHILLI UK

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March 30, 2012 | 1 min read

Chilli UK has created the branding and packaging for new ice cream brand Huckleberry's.

The new brand has been manufactured by R&R Ice Cream UK and will be exclusively available in Waitrose stores.

Charlotte Hambling, senior marketing manager at R&R, said: "We wanted the brand to communicate indulgence and quality but also to have some character and personality.

"Chilli helped us create a brand that is inspired by the American ice cream parlour era with a vintage look as well. The brand will be positioned at the premium end of the market."

Huckleberry's launches nationwide this month.

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