DWPub Public Relations Research Report

Whitepaper: The smart PR’s guide to blogger outreach


By Katie McQuater | Magazine Editor

March 29, 2012 | 2 min read

A new whitepaper published by DWPub assesses the importance of the PR industry’s relationship with blogs, and offers advice on how to engage more proactively with bloggers.

Recent research conducted by DWPub found that more than eight out of ten public relations professionals work with bloggers to provide coverage for clients, whilst 98% of PRs find bloggers useful or invaluable.Interaction with bloggers is also on the rise – 74% said their communication is gradually increasing or has become commonplace, indicating that bloggers now play a significant role in the PR industry’s daily routine.The whitepaper to accompany the results, ‘The smart PR’s guide to blogger outreach’, has been written by freelance writer and blogger Sally Whittle. Subscribers can download a copy of the whitepaper below."Bloggers are still relatively new when it comes to the press mix and not everybody understands the etiquette when dealing with them," said Whittle. “The whitepaper shows how PR professionals can effectively work with bloggers to create successful campaigns for clients and build strong relationships.”Keyboard image via Shutterstock
DWPub Public Relations Research Report

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