Tesco Mobile appoints Jam for social media and MHP for PR
Tesco Mobile has announced the appointment of Engine partners Jam as its social media and mobile agency and MHP as its PR agency.
Jam will work on the Tesco Mobile network, the Tesco Phone Shop retailer and Tesco Direct online sales portal; creating a social media strategy and managing the online communities for the brand.
Jamie Kenny, Jam’s chief strategy officer, said: “This is an exciting opportunity for Tesco Mobile to bring PR and social media together to deliver more effective communication to consumers and drive engagement with the brand.”
The brand team at MHP will handle press office and consumer facing campaign activity for Tesco Mobile.