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Lonely Planet Performance Marketing Affiliate Marketing

Lonely Planet launches affiliate programme with Affiliate Window and


By The Drum Team | Editorial

March 29, 2012 | 2 min read

Travel information provider Lonely Planet has launched an affiliate programme with global performance networks Affiliate Window and in the UK and US markets.

Lonely Planet

The affiliate programme will drive growth across the Lonely Planet website and provide revenue opportunities for publishers via the company’s online bookshop, as well as a range of travel services to launch later in the year, including hotel bookings, insurance and tours.

Affiliate Window and will work closely with Lonely Planet across the UK and US programmes to ensure a successful global proposition.

Anjulie Truong, Client Services Manager for Affiliate Window said: “We are delighted to partner exclusively with Lonely Planet for both their UK and US affiliate offering. The brand has innovative expansion plans for the next 12 months and beyond, including developing their reach within bookable travel services. Our global approach is to ensure the US and UK teams work closely together to further develop and align Lonely Planet’s online presence.”

Lonely Planet Performance Marketing Affiliate Marketing

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