Burger King

Burger King unveils Lamb Flatbread with ‘Hungry like a Wolf' creative by CHI & Partners


By The Drum Team, Editorial

March 29, 2012 | 2 min read

Burger King is unveiling its new Lamb Flatbread in a new ad campaign by CHI & Partners on Monday.

The ‘Hungry like a Wolf' creative, by CHI & Partners, shows a couple enjoying a Burger King on a first date, before the boy turns into a werewolf.

The Lamb Flatbread contains a flame-grilled lamb patty, served in an oven baked rosemary flatbread, with a selection of freshly sliced onions and tomatoes, lettuce, mint yogurt sauce and spicy habanero ketchup.

Jo Blundell, Burger King Ltd marketing director for UK and Ireland, said: “The launch of the Lamb Flatbread is a really exciting moment for the Burger King Ltd brand. Not only does this prove that we are continuously leading the way when it comes to product innovation, it also underscores our commitment to premium and fresh food.

“The new flame-grilled Lamb Flatbread has been designed to inspire the senses and spice up our menu with its mix of fresh salad and taste-tingling sauces, giving it an authentic homemade flavour that will have people coming back for more.”

In-restaurant advertising, created by Open, and Facebook activity by Pancentric Digital will also feature as part of the campaign.

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