Kantar Media Daily Deals Retail

65% of online shoppers engage with daily deal sites


By The Drum Team | Editorial

March 29, 2012 | 1 min read

65% of online shoppers engage with Daily Deals sites either by visiting the site directly or reading an email newsletter, the latest Online Shopper Intelligence study from Kantar Media Compete has found.

It was discovered that 68% of shoppers now agree with the statement “I always look out for special offers”, while 48% say “they always use money off coupons and vouchers”.

Groupon is the most popular site with 80% market share and 8.1 million monthly visitors; while KGB Deals has the biggest ad spend, with its ads being seen over 7 million times by individuals.

John Thekanady, UK client services director for Kantar Media Compete, said: “It’s clear that group buying sites build awareness and encourage impulse purchase behaviour efficiently, but featured companies are failing to convert those shoppers into loyal customers - bringing into question the long term viability of these sites. With an expanding competitive set and talk of daily deals fatigue, group buying sites would be well advised to target their offerings to specific consumer segments to distinguish themselves and help advertisers reach a more engaged audience.”

Kantar Media Daily Deals Retail

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