The Drum Awards for Marketing Entry Deadline

-d -h -min -sec

Silverburn appoints Tayburn as advertising agency


By The Drum Team | Editorial

March 28, 2012 | 1 min read

Glasgow's Silverburn shopping centre has appointed Tayburn to handle its advertising and marketing campaigns.

Silverburn, which attracts over 14m shoppers a year, has appointed the Edinburgh agency to provide "full strategic development of its current positioning both above the line and in-store".

A new campaign will launch across all media, including TV, in September.

Lynne Butler, marketing manager at Silverburn, said: "Tayburn’s response to the brief and their understanding of our market really impressed us at the pitch. We are really excited about our plans going forward.

"The next couple of years will include a significant extension to our retail and leisure offer and Tayburn will be a big part of our success."


Industry insights

View all
Add your own content +