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By The Drum Team | Editorial

March 28, 2012 | 1 min read

Sheddies has launched its new Knitting Nanas ad with McCann London this week on Facebook.

Premiering to the brand’s 440,000 Facebook fans, who could get up to five ‘tickets’ for friends to watch the ads as well, the ad will break on ITV on 16 April.

The ad features Nana Louise making a tannoy announcement to her staff about the role that Shreddies has as a breakfast necessity, featuring the brand message “helping you through ‘til lunch”.

Craig Turner, marketing manager at Nestlé Cereal Partners, said: “The nanas characters are much loved and have almost a cult following on Facebook with over 440,000 fans. With a mixture of video-on-demand, social media and display advertising, we will reach a much wider audience than with traditional TV advertising alone. The result should encourage increased consumer awareness and engagement of Shreddies and the knitting nanas.”

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