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Facebook was the most searched for brand in UK last year


By The Drum Team | Editorial

March 28, 2012 | 2 min read

Facebook was the most searched for brand in the UK in 2011, research from Experian Hitwise has found.

‘Facebook’ was the most popular term typed into search engines last year, both as a brand and overall, accounting for 2% of all searches.

The social media network was responsible for three of the top 10 most searched for terms in the UK last year: ‘facebook’, ‘facebook login’ and ‘fb’.

James Murray, marketing research analyst, said: “Search engines are the primary portal people use to get to where they want to go online. The place people want to go most online is Facebook. Around two per cent of all UK searches online are for the term ‘facebook’ which contribute to the website receiving over a billion visits a month from British Internet users alone. Understanding the way people use search engines is crucial for marketers if they want to adapt their digital strategies to the fast moving and constantly evolving online landscape.”

Four retail brands made the top 10 list: ‘ebay’, ‘amazon’, ‘argos’ and ‘next’, while the media sector also proved popular with ‘bbc’ and ‘daily mail’ both mentioned in the top ten.

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