Dell set to unveil Ultrabook Experience campaign with AxiCom and Adpeople


By The Drum Team, Editorial

March 28, 2012 | 1 min read

Dell is set to unveil it Ultrabook Experience campaign in London on 30 March, featuring advertising, experiential and social media.

Dell’s PR agency, AxiCom, will handle the experiential experience, which will take place from 8am until 7pm on Friday at Finsbury Avenue Square, where TV gadget girl Suzi Perry will host the event and ask participants what they think about a range of Ultrabooks, including Dell’s new Ultrabook, the XPS 13.

The social media activity will also be handled by AxiCom, and will consist of a #XPS Twitter Hunt. Dell-branded supercars will drive across London and park at secret locations across the city, with clues to their whereabouts being leaked on Dell’s Twitter and Facebook page.

Those who locate the supercars will have the opportunity to win one of three XPS 13 laptops by tweeting a picture of themselves with the supercar and sharing their favourite feature of the XPS 13.

The campaign will be supported by advertising by Adpeople in Liverpool Street station and in the locale of the experiential venue, as well as online.


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