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BrandAlley appeals to the savvy shoper with new campaign


By The Drum Team | Editorial

March 28, 2012 | 1 min read

Online fashion retailer BrandAlley has launched a new marketing campaign dubbed 'Shop Savvy Feel Good'.

BrandAlley's 'biggest campaign to date' will run across print, online and social media.

It launches this week with ads in Stylist, Red, Marie Claire, Cosmopolitan and Look.

Created in-house, the three ads showcase BrandAlley's home, beauty and fashion departments. Each features a 'halo' effect to entice customers with the prospect of 'guilt free shopping'.

Melissa Littler, marketing and PR director at BrandAlley, said: "We want to use our new campaign not only to grow brand awareness but also engage with our members and to really champion the savvy shopper."


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