Revamped Friends Reunited site goes live


By John Glenday | Reporter

March 27, 2012 | 2 min read

Friends Reunited, the erstwhile social media leader, is returning for a second stab with a new ‘memories’ makeover made live today.

Specialising in a mixture of professional archive content and users own blasts from the past the sites focus is on yesteryear rather than the minute by minute ramblings popularised by the current crop of social media darlings.

The re-launch has been masterminded by publishing group Brightsolid who believe that the nostalgiafest can give their offering a crucial niche in a crowded sector.

Chief draw for the new look site is a partnership between the Press Association and British Library which will give members access to old newspaper clippings, photographs and multimedia clips which can be dropped in a personalised “memory box”.

Drew Benvie, a Friends Reunited veteran now working at PR firm Hotwire, told the BBC: “I'm quite excited to see it come back. I can see a lot of opportunity here for the slightly older social media users of today - those who aren't digital natives.

"I think what Friends Reunited could do is fill a bit of a gap for the average internet user who isn't being served by Facebook."


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