Pearson unveils ActiveLearn portal with Orange Bus

By The Drum Team | Staff Writer

Orange Bus

|

pearson article

March 27, 2012 | 2 min read

Pearson has unveiled an interactive learning platform, ActiveLearn, with Orange Bus.

The Newcastle agency built the platform to help teachers, with the site containing exercises that will help their students build skill and abilities.

The site will go live in April.

Mike Parker, director at Orange Bus, said: “One of the key reasons we were commissioned by Pearson for this project is down to our user-centric approach.

“As the users are both teachers and students, there are two very different audience types to satisfy with ActiveLearn. Our expertise in creating and building engaging, aesthetically pleasing sites which are shaped for the people who will use them, has stood us in good stead.

“Our research shows students want cleaner designs, interactivity and, crucially, a language which doesn’t appear to preach too much. Teachers on the other hand prefer functionality and are less concerned about design – it’s much more about clarity and ease of use for them. Both user groups had to be catered for and we are delighted with the result and the feedback. Teachers are saying that it really motivates their students and develops skills in a fun and engaging way.”

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