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O2 Drum News UK

O2 campaign to be extended OOH with CURB Media and Ram Vision


By The Drum Team | Editorial

March 27, 2012 | 2 min read

O2 is set to extend the reach of its ‘things are changing’ ad with an out of home campaign, where people can view the ad using Sound Showers and Surface Speakers.

CURB Media’s Sound Showers technique ‘beams’ sound in front of large format digital screens, creating a very localised ‘audio footprint'. The ad will be displayed on Ram Vision screens in retail areas such as Bluewater and Trinity Walk, Wakefield, with people able to hear the ‘Little Boxes' tune by Sniffy Dog featuring Adrienne Stiefel.

CURB's Surface Speakers have been used to activate the shop front glazing of a selection of O2's retail stores, turning the windows themselves into speakers.

Anthony Ganjou, founder and CEO of CURB, said: "We're really excited to be working with a brand as forward thinking as O2, particularly as it gives us a chance to showcase audio elements from our multisensory division. It's exciting to be pushing boundaries, knowing this is the first time ever - in the world! - that an OOH campaign using Sound Showers has been launched nationwide."

Savvas Tombouloglou, creative director at Ram Vision, said: "The Things Are Changing campaign from O2 requires a level of emotional engagement from the consumer, so it is imperative that the retail activation encourages this in a subtle and not intrusive manner. It is great to see the activation brought to life through the use of both visual and audio enabled OOH across our expansive network in the UK."

O2 Drum News UK

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