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Future TalkSPORT Sport

Future Publishing and talkSPORT partner to let video game producers access joint portfolio


By The Drum Team | Editorial

March 27, 2012 | 1 min read

Future Publishing and talkSPORT have announced a partnership, to offer video game producers the opportunity to access the combined audience of nearly eight million in a single deal.

Sales teams from both companies will work together on relevant briefs allowing them to provide clients with ideas driven by bespoke content that can exist on a variety of platforms. talkSPORT and sister title Sport magazine will also look to use Future’s editorial expertise when covering game content across their brands.

Kurt Edwards, commercial director of talkSPORT, said: “Future is the expert in gaming and delivers high volume gamers in scale. And with our mass market offering across a number of platforms, we believe together we can offer compelling solutions to advertisers.”

Rob Elms, advertising sales director for Future, added: "Combining our expertise in the entertainment industry with talkSPORT's extensive reach amongst young men, allows us to offer cross-platform, integrated solutions with broadcast scale and depth of engagement."

Future TalkSPORT Sport

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