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Emirates Travel & Leisure Drum News

Emirates set to launch new global brand platform with Strawberry Frog


By The Drum Team | Editorial

March 27, 2012 | 2 min read

Global airlines Emirates is set to unveil a new global brand platform and direction, "Hello Tomorrow”, with Strawberry Frog.

Emirates plan to launch with a series of messages that represent the ‘spirit of Tomorrow’ - Tomorrow Brings Us Closer to; New People, New Experiences, New Styles, New Friends, bringing Emirates' new vision to the marketplace.

The campaign launch will feature print, TV, digital advertising including some iconic billboards in New York's Times Square and Milan's central train station. Emirates will also launch a refreshed website.

Sir Maurice Flanagan, vice chairman of Emirates Airline & Group, said:"Our new corporate image and global marketing campaign both underline the confidence we have in our existing products and services, and the vision we have for the future growth of the airline.

"Emirates is not just offering a way to connect people from point A to point B but is the catalyst to connect people's hopes, dreams and aspirations.

"Emirates is connecting people and cultures creating relevant and meaningful experiences that are shaping the world."

Scott Goodson, chairman of Strawberry Frog, said: "We're building on decades of innovation in Emirates marketing to launch this new and innovative movement for the world's most thoughtful and incredible brand.

"This bold next step for the brand will offer people who love the brand or want to experience the brand, inspiration to participate in this brave new world and spark new connections and experiences achieved through travel."

Emirates Travel & Leisure Drum News

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