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British Heart Foundation

British Heart Foundation receives free ad space from Sports Revolution for Spurs v Bolton FA Cup Replay

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By The Drum Team, Editorial

March 27, 2012 | 1 min read

The British Heart Foundation has received free pitchside LED ad space for the Spurs v Bolton FA Cup Replay this evening, donated by Tottenham Hotspur, with Sports Revolution activating it.

The charity is targeting the game to raise awareness of emergency CPR and heart health.

The pitchside ads will link with the British Heart Foundation’s TV ads starring Vinnie Jones, which demonstrate how to administer ‘hands only’ CPR.

This follows Bolton midfielder Fabrice Muamba collapsing of cardiac arrest during a game last week.

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