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Northcliffe Digital partners with Localstars for digital advertising services


By The Drum Team | Editorial

March 26, 2012 | 2 min read

Northcliffe Digital, part of Northcliffe Media, has announced a partnership with Localstars, to provide digital advertising services for local business advertisers.

The service will operate across Northcliffe's 400 hyperlocal and regional web sites operating under the thisis and localpeople brands.

Localstars' technology is used to create an advert for an SME before a sales call is even made, with a link then being sent to the prospective advertiser showing them the advert embedded into the website it will actually appear on.

Lee Williams, general manager of local media at Northcliffe Digital, said: “The new service from Localstars allows us to offer high impact, interactive rich media ads at prices that are right for SME advertisers on our sites.

“In recent sales campaigns for the ads, we’ve seen astounding conversion rates, with one in six advertisers deciding to buy a rich media campaign once they’ve seen a sample ad – and 90 per cent of those who’ve bought, have never even purchased a digital display ad before, bringing new small businesses to the advantage of online advertising.”

Chris Bunyan, managing director of Localstars, said: “We’re helping Northcliffe Digital to grow digital sales by giving them a fast, cost effective way of delivering powerful rich media ads that are affordable to small business advertisers. This both enables Northcliffe to grow revenues faster and get more local businesses reaching their highly targeted local online local audiences."

Northcliffe Digital initially trialled the new rich media ad service on selected sites, including those in Lincoln, Bristol, and Gloucester, before rolling it out to the entire network.

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