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New Look

New Look appoints Photolink Creative Group to produce and shoot all fashion imagery

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By The Drum Team, Editorial

March 26, 2012 | 1 min read

New Look has appointed Photolink Creative Group to produce and shoot all fashion and accessory imagery for its website.

Virginia Wakefield, New Look’s head of ecommerce, said: “Photolink is an incredibly well known and well respected creative supplier to some of the UK’s leading multichannel retailers. Their experience producing commercial fashion imagery for the retail industry, and especially their understanding of the requirements of the consumer and retail landscape online, makes them the perfect partner for New Look as we look to strengthen our multichannel offer going forward.”

The agency will use its Super Fast Fashion service to help to strengthen New Look’s multichannel offer.

Jayne Riley, Photolink Creative Group’s managing director, said: “We are delighted to have New Look on board and excited to be playing such an important role in strengthening their multichannel offer. We relish any opportunity to provide clients with our Super Fast Fashion photography and reaffirm our production skills and multi-disciplinary creative expertise within the retail industry. We’re looking forward to a long and successful partnership with New Look.”

New Look

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