Isobar and O2 celebrates budding developers with ‘Isobar Create London’


By The Drum Team, Editorial

March 26, 2012 | 2 min read

Team Rollercoaster and Team Blue Butterfly won start-up funding at the weekend as they were announced winners at ‘Isobar Create London’.

The near field communication (NFC) developer event saw Team Rollercoaster won funding from BlueVia for its app that revolutionizes queuing at theme parks and other attractions; while Team Blue Butterfly won the £10,000 fund from Proxama for ‘Tap-to-WiFi’, an app that uses NFC to allow people to simply tap to connect directly to WiFi in bars, cafes, hotels, airports and other venues.

There were 20 teams at the event, which had four category winners.

Blue Butterfly won the Leisure and Entertainment category sponsored by Diageo, while team Ying Yang won the Sports category, backed by adidas with ‘Total Event’, an app that provides a new way to experience events by sharing photos and viewing them over time and location.

We’re Appy won the retail category, sponsored by Kellogg’s, with ‘PillIt’, an application that encourages people to complete their courses of medicine using games mechanics; while the Finance category, sponsored by Visa, was won by New Found Comms who developed ‘Street Screen’, an app that enables retailers and advertisers to engage directly with consumers using NFC through digital signage.

Dom O’Brien, head of innovation at glue Isobar, said: “We’ve been delighted to have so many talented developers and designers from across Europe at Isobar Create London. NFC is an exciting technology that we believe will have a big impact on the lives of people. It’s been really exciting to see how the ideas have taken shape over the weekend, The standard was incredibly high and the winners created something that really stood out for the judges.”

Stephen Bedggood, NFC product manager at O2, said: “We are committed to supporting and nurturing developer communities. We’ve been really impressed with the approach and creative vision of these designers and developers; and have seen the development of some truly innovative apps that epitomise O2’s brand approach of ‘fresh thinking and new possibilities’. It’s been a pleasure to be involved and we’re looking forward to working with the winning team to help bring their application to market.”


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