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The Island of Bermuda pays homage to John Lennon with Publicasity and Out of Home International

By The Drum Team | Staff Writer

Publicasity

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john lennon article

March 26, 2012 | 2 min read

The Island of Bermuda is honouring the fact that John Lennon visited the island to write his last album, Double Fantasy, thirty years after it was released.

Bermuda is creating a bank for PR images on Abbey Road, which became one of the most famous streets in the world after featuring on the cover of the classic Beatles 'Abbey Road' album.

Bermuda’s PR agency Publicasity teamed up with media planner and buyers Out of Home International for the campaign, which includes a Bermuda John Lennon Tribute CD being created.

The album features reggae artist Maxi Priest recording a version of ‘All my loving’ at the Abbey Road Studios, as well as walking across the Abbey Road zebra crossing, as part of a tribute blessed by Lennon’s widow Yoko Ono.

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Other tributes which will take place include the future unveiling of the John Lennon Sculpture by artist Graham Foster will take Masterworks Museum of Bermuda Art, The John Lennon travelling art exhibit including Lennon’s suite of lithographs, the release of a book ‘Bermuda Fantasy: John Lennon’s Island Story’, the opening of the Double Fantasy Flower Garden in the Botanical Gardens featuring the freesia that captured Lennon’s imagination and inspired the album title, and an evening concert featuring the music of John Lennon, in the Bermuda Botanical Gardens.

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