The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Simon Cowell v the BBC? Dammit, maybe we have to call it a draw

Author

By Noel Young | Correspondent

March 25, 2012 | 2 min read

So who won in the battle of the talent shows? ITV had the most viewers, with a peak audience of 11.5 million watching Simon Cowell return to Britain's Got Talent.

Simon Cowell: back on BGT

On the BBC, new reality series The Voice, which features Tom Jones and Jessie J amongst its judges, had a peak audience of 9.8 million.

BUT . . . BBC One came out on top during the two shows' 20-minute overlap, says the BBC.

Between 8:00 and 8:20pm, The Voice was seen by 8.96 million viewers, compared to the 6.56 million watching Britain's Got Talent.

The first episode of The Voice opened with the judges performing a new version of the Black Eyed Peas' I Gotta Feeling.

"Over the last five-minute period of the overlap, those figures were 9.1 million for The Voice and 6.1 million for Britain's Got Talent," said the Beeb.

TV bosses had feared the crossover would last as long as 50 minutes, and the scheduling of both shows had been a source of tension since it emerged both channels were launching their shows on the same night.

Viewing figures in full

Britain's Got Talent

Average audience: 9.9 million

Peak audience: 11.5 million

Peak (including ITV+1): 12.2 million

Audience during overlap: 6.56 million

The Voice

Average audience: 8.4 million

Peak audience: 9.8 million

Audience during overlap: 8.96 million

Trending

Industry insights

View all
Add your own content +