The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Harrods opens ultra high-end tech store (TVs for £600k anyone?)


By John Glenday | Reporter

March 24, 2012 | 1 min read

London department store Harrods is angling for the loose change of the city's super rich with the launch of a new technology gallery.

Designed to cater for high-end shoppers who wouldn’t be seen dead in Dixon’s the store is offering a range of bespoke gadgets; from a £600k, Panasonic 152” TV to a £300k iPad dock designed by Jean Michelle Jarre.

The range isn’t just high price though, it’s also high tech, with a £24k camera from Hasselbad boasting technology used by Nasa.


Industry insights

View all
Add your own content +