Sun on Sunday sales dip 300,000: is Rupert's big gamble faltering?
Four weeks in - and The Sun on Sunday edition has suffered a sales slump, losing more than 300,000 in sales last weekend.
Sunday edition sales slip
Sales of Murdoch's new weekend tabloid were just over 2.3m, down 12% on the previous week's sales of 2.7m – and down a quarter from its 3.22m launch last month .
The 50p Sun on Sunday is now selling about 300,000 less than the 2.67m that the News of the World sold when it was abruptly closed last July.
None of the SoS rivals suffered significant sales drops according to early unofficial sales estimates, said the Guardian.
The Sunday Mirror which has held its £1 price was down less than 20,000 copies, to about 1.11m at the weekend - still slightly more than it was selling before the closure of NoW. The People, also £1, sold 462,000, just short of the 474,000 mark it sold pre the NoW closure.