The Drum Awards for Marketing - Extended Entry Deadline

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By The Drum Team | Editorial

March 23, 2012 | 1 min read

SUBWAY is launching an ad campaign featuring the tagline 'those that live fresh, eat fresh', to promote its low fat subs.

McCann London created the set of 30 and 10 second TV ads which are to run for a month.

Manaaz Akhtar, head of marketing for SUBWAY stores in UK & Ireland, said: “Some people really do enjoy food on the go; for its tastiness, its convenience and its value. People who want to kickstart a healthier lifestyle can do so with our Low Fat Range, it offers a delicious choice of nine subs - all of them are less than 5 grams of fat and contain under 370 calories each.”

The ads show people doing exercise as part of their daily life, such as taking the stairs instead of the lift, while the narrator says 'for some people, their chosen sport is life'.

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