OFT decides against referring Brilliant Media and MediaCom North merger to Competition Commission

MediaCom’s merger with Brilliant Media will not be referred to the Competition Commission by the Office of Fair Trading, it has decided.

The merger, completed by MediaCom North saw it take on ‘certain assets’ of the Brilliant Media business at the end of last year. In January however, the OFT invited comments on competition or public interest issues.

Having reviewed these, it has decided that on the information currently available, the OFT will not refer the merger to the Competition Commission.

At the time, the OFT revealed to The Drum that it had initiated the investigation itself, having not recieved any complaints around the merger.