Dance*Cam app created by AKQA to promote Dance Central 2
A Dance*Cam app, created by AKQA, celebrates the arrival of Dance Central 2 on Kinect for Xbox 360 by allowing users to record themselves dancing and ‘dancify’ their moves to create a video remix which can be shared on Facebook.
Dance*Cam lets users record themselves showing off their dance moves to select previews of some of the world’s biggest dance hits from the Dance Central 2 soundtrack, before the video is processed to turn it into a music video.
Using the Windows Azure platform, AKQA built a server-side version of After Effects to automate and speed the process of rendering video effects.
Pierre Lipton, executive creative director at AKQA, said: “Dance Central 2 makes you feel like a star, no matter how good you actually are at dancing thanks to the magic of Kinect and Xbox 360. Dance*Cam celebrates this by taking it one step further—it makes you look like one, cutting together a fun and polished music video on the fly.”
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