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Shloer launches new campaign celebrating Sundays


By The Drum Team | Editorial

March 22, 2012 | 1 min read

Adult soft drinks brand Shloer has launched a new campaign celebrating Sundays.

The Your Shloer Sunday campaign, created by Bray Leino, includes the brand's first ever on-pack promotion.

Supported by a 20-second TV commercial, social media, supermarket point of sale and PR, the campaign 'celebrates all things Sunday - from sharing a family lunch to enjoying a barbecue with friends'.

Running on two million packs of Red Grape, White Grape and Rose drinks, the campaign will give customers in the UK and Ireland the opportunity to win one of over 50,000 prizes.

They will have the chance to win by entering a promotional code on Shloer's Facebook page.

Amanda Grabham, head of brand marketing for Shloer, said: “We are confident that the promotion combined with our high profile TV campaign, will bring to life our ‘Best Served Shared’ marketing campaign and ensure our sales continue to sparkle in 2012."


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