Retrofuzz creates Spotify apps for record labels EMI and PIAS


By The Drum Team, Editorial

March 22, 2012 | 2 min read

Manchester digital agency Retrofuzz has developed two of the first Spotify apps for record labels.

Retrofuzz's products for EMI Music and PIAS were among 13 record label apps announced by Spotify today.

EMI's app is for its long-running compilation collection Now That's What I Call Music, and aims to make it easier for pop fans to share music with their friends.

It features a weekly top 20 chart and regularly curated playlists from the Now team. Spotify users can also create their own top 20 playlists to share.

PIAS, the independent music group which brought the world releases from Sigor Ros and Soulwax, will update its app weekly with curated playlists from its roster of labels and artists.

In a blog post, Retrofuzz wrote: "We all believe it's a fantastic service. So, when we were approached earlier to this year to develop some of the very first record label apps, we were excited and apprehensive in equal measures - after all, it's not something we (or many other people) had done before. Not only that, but out of the 13 Apps launched today, we have built 2 of them - which marks an intensely rewarding period of work for us.

"From a development point of view, it's been hugely challenging at times. Developing functionality that truly hasn't been done before means there's nowhere to turn for help, and it's a huge testament to the skill and hard work of both our design and development teams that these Apps are there for all to use."


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