The London Evening Standard

New website and url for The London Evening Standard goes live

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By The Drum Team, Editorial

March 22, 2012 | 2 min read

The London Evening Standard has relaunched its website, switching its url address from thisislondon.co.uk to standard.co.uk.

The new site has placed more focus on reporting the London experience rather than focusing on news, and will add more content centred around culture, fashion and events, alongside news, business and sport.

A dedicated section for the Olympic Games has also been included.

Charlotte Ross, assistant features and online editor, said: “There are new sections, including the Going Out platform which has search and booking facilities and a dedicated team creating guides and features on everything from restaurants, pubs, live gigs, theatre and cinema to the big London events and exhibitions.

“The Arts and Life & Style sections have been given a huge boost, with slick design and dedicated pages for each sub-section, from architecture to fashion.

“And there is a marked increase in online-only material, such as on the Mayoral page, adding depth and analysis to the City Hall race, and the Arts and Life & Style pages, where we have daily food reviews, street fashion, ‘London Best’ top fives and constantly updated book now guides across all the culture platforms," added Ross.

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