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LOVEFiLM announces film streaming tops DVDs for first time

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By The Drum Team | Editorial

March 22, 2012 | 2 min read

LOVEFiLM members streamed more films and TV series instantly over the internet via LOVEFiLM Instant than rented DVDs, Blu-rays and games in February 2012, the company revealed today.

The level of streamed content was over 20% higher than the number of DVDs, Blu-rays and games rented.

This was found to be an increase of 400% in streaming from the same period last year, compared to a 25% increase in renting.

Jim Buckle, managing director of Amazon's LOVEFiLM, said: "The first quarter of 2012 has shown us two things: that LOVEFiLM members are watching more films and TV series both on the Internet and on DVD than ever before and; in less than three years, streaming through LOVEFiLM Instant has become more popular than renting DVDs.

“Our members crave instant on-demand access. With more world-class digital content being added to LOVEFiLM Instant and a growing number of Internet-connected devices delivering it to members' living rooms we expect this trend to continue. At the same time, many of our members continue to enjoy the combination of LOVEFiLM Instant and LOVEFiLM By Post in one, great value for money, subscription, with both services growing rapidly."

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