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By The Drum Team | Editorial

March 22, 2012 | 1 min read

Haribo has launched an online campaign for Haribo’s Eggstra with Crab Creative, featuring a dedicated website and Twitter feed.

The campaign centres on the idea that an egg from a packet of Eggstras has broken free and needs to be caught.

Activity for the campaign has already begun, with the egg being spotted in Liverpool yesterday, although the campaign itself does not begin until 30 March.

The egg has also begun tweeting comments such as 'I’m out, I’m free! No more sitting in Eggstras bags for me!' and 'Ahhh, Had a lovely rest last night. Went and stayed with cousin Benedict. Had a nice chat about the good old days.' on its dedicated feed.

Haribo Drum News London

Content created with:

Crab Creative

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