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Diet Coke unveils new online creative platform Style It Light with IPC Media


By The Drum Team | Editorial

March 22, 2012 | 2 min read

Diet Coke has launched a new online creative platform, Style It Light, in partnership with IPC Media.

Featuring a dedicated editorial team to keep the page updated with fashion news, bringing together content from Maire Claire, Look and InStyle.

Zoe Howorth, market activation director for Coca-Cola Great Britain, said: “We are delighted to introduce the new Style It Light platform in partnership with IPC, designed to excite and reward our key Diet Coke audience of style loving girls. Fashion is at the heart of our ‘Love It Light’ campaign and the new site will bring consumers a daily fix of style content, sprinkled with some Diet Coke fashion fizz.”

The site aims to build on the Diet Coke ‘Love It Light’ ethos, and is aimed at 17-29 year olds.

Andrew Sanders, digital business director at IPC, added: “Marie Claire, InStyle and Look have incredible fashion know-how, and with Style it Light we’ve harnessed this authority to provide the Diet Coke audience with a must-visit digital destination.

“IPC will promote Style it Light across Marie Claire, InStyle and Look, as well as throughout its wider network of women’s brands.”

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