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Reebok Europe Sport

‘Cheat on your girlfriend, not on your workout’ ad by Reebok pulled


By The Drum Team | Editorial

March 22, 2012 | 1 min read

A German ad for Reebok which ran at local gym partners has been pulled for featuring the strapline ‘Cheat on your girlfriend, not on your workout’.

The ad was quickly circulated on social media, before it was pulled by Reebok.

Dan Sarro, a spokesperson for Reebok, said: “The signs were removed as soon as we were made aware of them. I can assure you that Reebok does not condone this message or cheating in any way. We apologize for the offensive nature of these materials, and are disappointed that they appeared at all.”

Reebok Europe Sport

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