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Bingo Drum News London

The Bingo Association launches new website by The Workroom


By The Drum Team | Editorial

March 22, 2012 | 2 min read

A new website for The Bingo Association has gone live today, featuring the trade association’s new identity.

The site, designed by The Workroom, includes a new CMS system, developed alongside Line Industries, and includes a password-protected area to allow members to access specific content.

Members are also able to download an events calendar and sign up for alerts.

The Workroom was appointed following a two-way creative pitch in October 2011, and began work with a membership survey to better understand their needs.

Featured on the site is the associations new identity and bingo-specific vidual references.

Steve Baldwin from The Bingo Associations, commented: “The new website is a massive improvement, especially given our limited budget. Not only is the new site easy to navigate and great to look at, but we’re able to easily populate the site in-house with fresh, relevant content and leverage this with our members through an integrated CRM system, all at virtually the flick of a switch – we’ve even upped our own web skills in the process!”

Bingo Drum News London

Content created with:

The Workroom

Workroom is a strategic brand consultancy.

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