Acer hires Mother to handle global campaign for new Ultrabook
Technology company Acer has appointed Mother to handle the global launch of its 'Aspire S5 Ultrabook'.
Mother won the business after a three-way pitch against undisclosed agencies.
Agency partner Dylan Williams said “We've been putting a lot of thought into both our global and technology offerings of late. Winning the worldwide launch of Acer's Ultrabook is a sign this effort is bearing fruit."
The new Aspire S5 Ultrabook was revealed at CES 2012 as the world’s thinnest Ultrabook at just 15mm.