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Acer hires Mother to handle global campaign for new Ultrabook


By The Drum Team | Editorial

March 22, 2012 | 1 min read

Technology company Acer has appointed Mother to handle the global launch of its 'Aspire S5 Ultrabook'.

Mother won the business after a three-way pitch against undisclosed agencies.

Agency partner Dylan Williams said “We've been putting a lot of thought into both our global and technology offerings of late. Winning the worldwide launch of Acer's Ultrabook is a sign this effort is bearing fruit."

The new Aspire S5 Ultrabook was revealed at CES 2012 as the world’s thinnest Ultrabook at just 15mm.


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