18 Feet & Rising appointed as National Trust's lead creative agency
The National Trust has appointed 18 Feet & Rising as its lead creative agency.
The agency, which was appointed following a three-way-pitch, has been tasked with developing an overarching brand strategy to help the Trust deliver its charitable aims.
The trust has appointed 18 Feet & Rising to oversee evolution of perceptions of the Trust and open up engagement with new and existing audiences.
Clare Mullin, director of brand & marketing at National Trust, said: “We are delighted to be working with 18 Feet & Rising as our lead creative agency.
“They clearly understand our strategic priorities and have shown that they can help make the Trust relevant today through their strategy and creative.
“They’ve really challenged us and we’re excited by the work we can do with them going forwards.”
Jonathan Trimble, managing partner at 18 Feet & Rising, added: “It’s fantastic to be working with such a special organisation. The Trust has a unique role in terms of the country’s relationships with special places.
“It gives us the chance to bring our creativity to bear in unique ways with unique people.”
The agency’s first task will be to develop the trust’s brand strategy, and will develop its national campaign for 2013.
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