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Media Mergers and Acquisitions

Mood Media completes $86.1m acquisition of DMX Holdings


By The Drum Team, Editorial

March 21, 2012 | 1 min read

In-store media company Mood Media has completed the acquisition of DMX Holdings for $86.1m.

The deal sees the Toronto headquartered company acquire multi-sensory branding company DMX, with an equity value of $53.8m.

DMX offers services across 100,000 locations, with music, video and digital signage used, as well as scent and audio/visual systems to personify and enhance brand experience and connection.

The company recorded revenue of $84.6m before tax last year.

Media Mergers and Acquisitions

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