Consumer insight group Cint has partnered with Netmums to get opinions of mothers with babies from the 4,000-strong panel.
Cint hopes that by teaming up with the parenting community, it will now have access to an unrivalled number of individuals in that category.
Stephen Hughes, managing director of Cint UK, said: “Cint is in the enviable position of having access to a highly coveted community of Mothers of Babies, and we are delighted to announce our new partnership with Netmums. Through Cint Access, users can deploy their own survey in order to gain market insight and can select the most appropriate respondents in order to ensure effectiveness. Any marketers wanting to reach out and fully understand the needs of Mothers of Babies can do so simply, transparently and cost-effectively with the knowledge that they are communicating with a comprehensive pool of real people. ”
Sally Russell, co-founder of Netmums, added:“We’re really pleased to form this partnership with Cint to provide access to our community. We’ve had over 4,000 mothers of children up to the age of 11 sign up in just a few weeks, so believe there will be a significant take-up. This audience is highly prized by marketers, and through this collaboration, we are able to reward our members for providing their extremely useful opinion, which in turn helps brands to develop products and services to suit their needs.”