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BBC Drum News UK

BBC begins beta launch of new mobile version of homepage


By The Drum Team | Editorial

March 21, 2012 | 1 min read

The BBC is set to roll out a new version of its mobile homepage for the public to test, following its beta launch today, with one in seven visiting the homepage through a mobile device.

The beta version will sit alongside the current page for four weeks before replacing it, with updated features such as the weather being positioned at the top of the page.

Features such as podcasts, travel news and things to do are set to be added over the coming months.

Eleni Sharp, product manager of the BBC mobile homepage, said: “The current mobile homepage wasn't meeting our users increased needs and expectations. We wanted to improve this experience and bring it more in line with the desktop version which launched at the end of last year.

“People use mobile devices in a very different way to a traditional computer at home, so we had a design challenge to ensure the content was quickly scannable but meaningful.”

BBC Drum News UK

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