Weber Shandwick brings Nespresso to Manchester
Weber Shandwick North has won a three-month project to launch a Nespresso coffee boutique in Manchester.
The agency's brief is to secure coverage in local media titles within a 45-minute journey of the Nespresso store at the Trafford Centre.
The campaign got underway yesterday with a launch event hosted by multi-award winning chef Andrew Nutter, who created a luxury ‘Taste of Manchester’ coffee pairing menu.
Jo Leah, managing director of Weber Shandwick, said: "It’s fantastic to bring premium style global brands like Nespresso to the North West – and the Trafford Centre in particular - as we follow glamorous openings in cities such as New York, Munich and Vienna."