The Drum Awards for Marketing - Extended Entry Deadline

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By The Drum Team | Editorial

March 20, 2012 | 1 min read

Holiday Inn has launched a new £5m campaign to promote itself as the official hotel provider to the London 2012 Olympic and Paralympic Games.

The integrated campaign has been created by McCann Manchester. It includes a 30 second TV ad featuring four times BMX World Champion and London 2012 medal hopeful Shanaze Reade making herself feel at home in a Holiday Inn hotel.

The TV ad is now on air and it will also be shown in cinemas between 22 March to 12 April. It will be backed by radio ads and outdoor activity.