St Enoch Centre appoints Tangent Graphic for rebrand


By John Glenday | Reporter

March 20, 2012 | 2 min read

Glasgow’s St Enoch Centre has announced that it has appointed Tangent Graphic to handle its creative account.

The creative agncy has been brought on board to update the shopping centre’s brand in print, digital and large format channels.

David Whyte of Tangent Graphic, said: “Winning the St. Enoch creative account is a great development for us and we are excited about this new project. Our aim is to raise the profile of St. Enoch’s fashion and family retail offering throughout Glasgow and the UK.

“So far, we have worked with the Marketing team at St. Enoch to develop a new brand platform that addresses the Centre’s messaging, art direction, tone of voice, photography and styling across print and digital material.

“The creative, which will be unveiled in the Spring, is flexible and has a lot of longevity. This will help us take the brand in a more sophisticated direction in line with the Centre’s objectives.”

Tangent Graphic already works with a number of high profile clients in the city, including the Commonwealth Games, Glasgow City Marketing Bureau and the SECC.

They also won top honours at the 2010 Scottish Design Awards.


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