Rocket Fuel brings in two senior members of AOL Advertising's commercial team
Online digital media targeting company Rocket Fuel has hired two senior members of AOL Advertising’s commercial team, Deryck Wills, AOL’s former head of agency sales and Joe Peters, AOL’s former head of display.
The two join alongside senior client services head for Grapeshot.com, Samantha Tillett, with all three set to report to former AEOL agency director Andy McNab, UK sales director at Rocket Fuel.
The sales team, which has gone through a period of expansion in recent months, will aim to capitalise on the company’s momentum and growing interest as it intends to mirror the growth of its parent company in the US.
McNab commented: “I am proud to welcome such a wealth of talent to the UK team, and am confident that our aggressive sales strategy will continue to see us expand as we demonstrate the value we bring to the advertising market.”