Chester Zoo website overhauled by Code Computerlove
The website for Chester Zoo has been revamped to incorporate its new brand identity as it intends to invest in further digital marketing activity.
The tourist attraction intends to further invest in digital having seen an increase of 26% in online bookings this year, leading to Code Computerlove’s overhaul of the site, which went live today (Tuesday 20 March).
Simon Hacking, online marketing manager at Chester Zoo, said: “We’ve been phasing in our new identity, created by design agency, Design by Music, since last year. So far it features across signage and printed materials within the zoo itself, our offline marketing collateral and campaigns. Code Computerlove has now translated the visual identity online and used knowledge gleaned from ongoing testing and user experience studies to introduce additional enhancements.
“The new web design offers flexibility for campaigns, including our award-winning Dinosaurs Bite Back! exhibition that we're running again this year, and will enable us to easily emphasise key messages, seasonal events and news. It’s very well tailored to the needs of our target audiences - from families looking for a great day out to people across the globe who want to know more about the zoo’s conservation work."
Code was originally appointed by the Zoo to handle its digital marketing and web designs in 2010.
The new site will include over 1,000 pages of content, and better link to the zoo’s social media channels, while the online shop will sell tickets, gifts and experiences, as well as merchandise and animal adoptions.
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