BEcause creates 'smarter home' for British Gas


By The Drum Team | Editorial

March 20, 2012 | 2 min read

British Gas has unveiled a new interactive 'smarter home' stand at the Ideal Home Show in London, designed by brand experience agency BEcause.

The stand has been created as part of British Gas's 'smarter living' campaign which aims to help consumers use new technology to reduce energy costs.

The focal point of the stand is a screening room, where visitors can sit down, relax and find out about new products via a series of short videos.

Interactive displays of the company’s latest technologies are also on show. These include smart-meters that track energy use, remote control heating systems operated by smartphones and electric-vehicle charging points.

Guest speakers will give talks on subjects such as smart-metering, new technology and energy-saving techniques. There will also be celebrity appearances from Mark Goodier, Duncan Goodhew, Jon Tickle, Robert Llewellyn and Dawn Porter.

Katie Penfold, senior account director at BEcause, said: “British Gas is committed to the positive impact new technology will have on future energy use.

"This stand is a way for the company to talk directly to the consumer and show that these products aren’t distant plans but are soon to be a trusted part of everyday life."


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