55% of HR directors believe social media is an ineffective recruiting tool
Research by recruitment firm Robert Half has found that 55% of HR directors believe that social media platforms are an ineffective recruiting tool, or are not sure how effective it is, with only 30% using social media to find candidates.
The survey of 200 HR directors found that 63% believe that profiles on sites such as LinkedIn will not replace the traditional CV in the future.
It was found that 22% of the HR directors surveyed check the social media profiles of candidates, while 32% use it to communicate with candidates.
Phil Sheridan, managing director at Robert Half UK, said: “Social media’s popularity has grown dramatically in recent years and while many organisations have leveraged it as a successful commercial or employer branding tool, its effectiveness in recruitment has not been realised amongst the majority of organisations.
“While professional networking sites, like LinkedIn, will continue to connect business professionals, our research shows that hiring managers still prefer more traditional recruitment methods, such as using of online job boards, employee referrals and recruitment consultancies. It seems most employers still believe this to be the most effective approach for screening candidates and assessing competencies.
“However, it is important that candidates use LinkedIn to keep their professional network informed throughout their career, even if not used for recruitment purposes. Candidates should manage their online reputation by ensuring their profiles remain current and professional. Posting newsworthy articles, participating in relevant discussion groups and conducting periodic online audits will help raise both personal and corporate brand images.”