Watch the idents: Fosters unveils Channel 4 Original Comedy executions

Fosters has unveiled some of the new idents created by Adam & Eve for the brand’s sponsorship of original Comedy on Channel 4.

Set to go live on Thursday 22 March, the idents feature agony uncles Brad and Dan inventing ways to get cans of Fosters without having to move from their seats.

Featured on Channel 4, E4 and C4 on demand, the idents will run across programmes such as The IT Crowd, How I Met Your Mother and Pete vs. Life, and are expected to be seen by over 35 million adults.

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